Atul Kumar

Redirects are a way to forward visitors and search engines to a different URL than the one they requested. Redirects play an important role within SEO, so it’s important to know what types of redirects there are when to use which ones I hope you have experienced it before that when you clicked on a link that you thought would take you to a particular webpage, it redirected you to a completely different page. Or perhaps you’ve encountered the dreaded “Sorry, not available” message? If so, you’re not alone. Unwarranted URL errors like these are unfortunately quite common. But don’t despair! There are steps you can take to prevent these errors from happening. What is URL Redirect? A URL redirect …

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Whether you need to round numbers to the nearest whole number, the second decimal point, hundreds, or by a factor of three, google Sheets makes it easy using ROUND function and its type. In this article, I’ll cover various rounding functions, its type ( ROUND, ROUNDUP, and ROUNDDOWN) and  how to use the round() in Google Sheets Types of Round Functions in Google Sheets Mainly there are four. The purpose of each varies slightly depending on the requirement. Anatomy of the ROUND() Function The standard ROUND() Function syntax is : Let’s Discuss each term of syntax : Example of Round Function in google sheet As you can see in the above sheet the ROUND() rounds up the value 729.621 using different …

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Discover the power of above the fold design and learn how to optimize your website’s initial impression for maximum impact. Our comprehensive guide covers the importance of above the fold content for both search engine optimization (SEO) and user experience (UI/UX), as well as tips and best practices for designing and presenting above the fold content that engages and converts visitors. From using descriptive and relevant titles and meta descriptions to incorporating high-quality images and videos, we’ve got all the information you need to take your above the fold design to the next level

Keyword cannibalization is one of the confusing topics for SEO beginners as its concept is a bit tricky. we’ll go over how to find and avoid keyword cannibalization on your site and improve SEO. Before we go any further, let’s define the term cannibalization. What is Cannibalization? Cannibalization in marketing refers to the situation where a company’s new product or service directly competes with and takes market share away from an existing product or service within the same company. This can occur when a company introduces a new product or service that is similar to an existing one, and the new product or service takes sales away from the existing product or service. Cannibalization can be a challenge for companies, as it can …

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The Facebook Conversion API terms have been popular in the past year. Every marketer understands it is important, but most misunderstand the reason why. In this post, I am going to clarify it in short and simple words with the answer: Why the Conversion API? The digital advertisement world completely depends on data, Most often, this comes from browsers. This can be a major problem for users with connectivity issues. Second, Nearly every other major advertising platform has been equally affected by privacy changes like IOS 14, GDPR, CCPA, and Google’s ‘privacy-first web and most are introducing their own flavour of conversion APIs – Google Enhanced Conversions, Snapchat Conversions API, and TikTok Events. Basically, cookie-based advertising is no longer a cornerstone. All the ad-tech …

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A meta tag is a piece of code that is added to the head section of an HTML webpage. It provides additional information about the webpage and its content and is typically used by search engines and other web-based tools to understand and index the webpage more effectively. Meta tags are not visible to users when they visit a webpage, but they can be viewed by looking at the source code of the page. They are typically added to the head section of the HTML code. Meta tags can be used to provide a variety of information about a webpage, including its title, description, keywords, author, language, and more. Some common meta tags include the title tag, which provides a …

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UTM Stands for Urchin Tracking Module, UTM Tracking codes are used to add to the end of any URL to track clicks and the performance of marketing activities. Any Marketer who runs an online campaign or performs different marketing activities using a different medium like email, social, and Paid ads uses it frequently, UTM Tracking code allows them to track it individually so he/she can decide the effectiveness of any campaign. Although terms may sound a bit technical UTM parameters are easy and simple to use while still packing a powerful analytical punch. In this post, I will help you understand UTM Tracking codes and how to use them to track your marketing performance. What is UTM Tracking Code? A …

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Google Analytics Users type is divided into two groups: New Users and Returning Users. In a more simplified way users(people) who visited the website/app first time and those who have before and have come back. The other types like Active users, total users, etc are derived from these two. That is the basic idea behind the metrics. How Google Analytics Identify New Vs Returning Users It’s a bit technical so let’s make it easy. Suppose someone told you about a new dating website, You heard the name not visited it yet, as you type the URL in the browser and hit the enter button, the google analytics script (if GA script is already in that website) will generate a Unique Client …

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