If you want to rank higher on Google and drive more traffic to your website, you need to master keyword mapping. Keyword mapping is the secret sauce that helps you create a killer site structure, optimize your content for SEO, and avoid competing with yourself in the search results.
what is keyword mapping and how to do it?
Don’t worry, we’ve got you covered. In this blog post, we will show you what keyword mapping is, why it matters, and how to do it step by step. We will also give you a real-life example of a website that sells dog food and how it used keyword mapping to boost its SEO.
Ready? Let’s dive in!
What is keyword mapping and why should you care?
Keyword mapping is the process of assigning keywords to pages on your website based on their relevance, search intent, and competition. Keyword mapping helps you create a clear and logical structure for your site that matches the user’s search journey and expectations.
Keyword mapping also helps you optimize your content for SEO by targeting the right keywords for each page and using them in the title, headings, meta tags, URL, and body text. This way, you can tell Google what your page is about and rank higher for those keywords.
Another benefit of keyword mapping is that it helps you avoid keyword cannibalization, which is when two or more pages on your site target the same or similar keywords and compete with each other in the search results. Keyword cannibalization can confuse Google and hurt your rankings.
Finally, keyword mapping helps you identify content gaps and opportunities by showing you which keywords are not covered by your existing pages or which pages need more optimization.
How does keyword mapping like a pro?
Keyword mapping may sound complicated, but it’s actually quite simple. All you need to do is follow these three steps:
- Do keyword research using tools like Ahrefs Keywords Explorer or Google Keyword Planner. Find relevant keywords for your niche, audience, and goals. Consider factors like search volume, keyword difficulty, click-through rate, and search intent.
- Do keyword clustering using tools like Ahrefs Keyword Clustering or Google Sheets. Group keywords into topics or themes based on their similarity and search intent. For example, you can cluster keywords like “how to do keyword mapping”, “keyword mapping tutorial”, and “keyword mapping guide” into one topic called “keyword mapping”.
- Do keyword assignment using tools like Ahrefs Site Audit or Screaming Frog. Assign keywords to pages on your site based on their relevance and competition. For example, you can assign the topic “keyword mapping” to a blogpost that explains what keyword mapping is and how to do it. You can also assign related keywords like “keyword mapping examples” or “keyword mapping best practices” to the same page or create separate pages for them if they have enough search volume and different search intent.
- Optimize your content for SEO using tools like Ahrefs Content Explorer or Yoast SEO. Use the assigned keywords in the title, headings, meta tags, URL, and body text of each page. Make sure to use them naturally and avoid keyword stuffing. You can also use synonyms, variations, and related terms to enrich your content and avoid repetition.
- Monitor your results using tools like Ahrefs Rank Tracker or Google Search Console. Track how your pages rank for the assigned keywords and how they perform in terms of traffic, clicks, conversions, and engagement. Analyze your data and make adjustments as needed.
A real-life example of keyword mapping
To show you how keyword mapping works in practice, let’s look at an example of a website that sells dog food.
The website owner has done keyword research and found the following keywords:
- best dog food
- dog food reviews
- dog food brands
- dog food ingredients
- dog food allergies
- dog food recipes
- homemade dog food
- grain-free dog food
- organic dog food
- vegan dog food
The website owner has done keyword clustering and grouped the keywords into the following topics:
- best dog food (best dog food)
- dog food reviews (dog food reviews)
- dog food brands (dog food brands)
- dog food ingredients (dog food ingredients)
- dog food allergies (dog food allergies)
- dog food recipes (dog food recipes)
- homemade dog food (homemade dog food)
- grain-free dog food (grain free dog food)
- organic dog food (organic dog food)
- vegan dog food (vegan dog food)
The website owner has done keyword assignment and assigned the topics to the following pages on their site:
- Home page: best dog food
- Blog page: dog food reviews
- Product page: dog food brands
- FAQ page: dog food ingredients, dog food allergies
- Recipe page: dog food recipes, homemade dog food
- Category page: grain free dog food, organic dog food, vegan dog food
The website owner has optimized their content for SEO by using the assigned keywords in the title, headings, meta tags, URL, and body text of each page. They have also used synonyms, variations, and related terms to enrich their content and avoid repetition.
The website owner has monitored their results by using tools like Ahrefs Rank Tracker or Google Search Console. They have tracked how their pages rank for the assigned keywords and how they perform in terms of traffic, clicks, conversions, and engagement. They have analyzed their data and made adjustments as needed.
As a result, the website owner has seen an increase in their organic traffic, rankings, and sales. They have also improved their user experience and satisfaction by providing relevant and helpful content for their audience.
Keyword mapping is a powerful technique that can help you boost your SEO and grow your business. By following the steps we outlined in this blog post, you can create a clear and logical structure for your site, optimize your content for SEO, and avoid keyword cannibalization.
We hope you found this blog post useful and informative. If you have any questions or comments, feel free to leave them below. We would love to hear from you!