Facebook Conversion API: What How and Why

The Facebook Conversion API terms have been popular in the past year. Every marketer understands it is important, but most misunderstand the reason why. In this post, I am going to clarify it in short and simple words with the answer: Why is it important? What is the conversion API? How to implement it? Why the Conversion API? The digital advertisement world completely depends on data, Most often, this comes from browsers. This can be a major problem for users with connectivity issues. Second, Nearly every other major advertising platform has been equally affected by privacy changes like IOS 14, GDPR, …

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