AVAILABLE FOR Q2 2026 PROJECTS

Independent Consultant
& Growth Architect

Hi, I’m Atul Kumar — a performance marketer and growth specialist focused on Paid Ads, Analytics, and CRM-driven marketing systems. I connect the dots between Traffic and Revenue.

ads_click Traffic
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analytics Tracking
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conversion_path Conversion
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database CRM
Let’s Build Your System rocket_launch
Atul Kumar
8+ Years
Growth Experience
8+
Years in Digital
20+
Brands Scaled
Full
Funnel Experts

The Growth Methodology

Standardization of your conversion data is the only unfair advantage in ads.

ROI Focused
work_history

Professional Journey

Digital Marketing Manager — NEXT IAS (Made Easy Group)

location_on Delhi
Feb 2022 – Present

I bridge the gap between media buying and tracking architecture. No fluff — just building lean, high-output revenue engines.

  • check_circle Advanced tracking systems using GTM & GA4
  • check_circle Real-time reporting dashboards for CXOs
star Key Performance Highlight

Implemented complete Zoho CRM ecosystem from scratch. Designed full lead lifecycle (MQL → SQL → Conversion) and automated workflows for WhatsApp, Email & SMS.

Digital Marketing Manager — Elements Production Services

location_on New Delhi
Aug 2019 – Mar 2022
Brands managed:
Veeba VGL (Vadodara Gas) ICare Eye Hospital Bridal Journey + 20 others
Performance

Managed complex Search & Social funnels across FMCG, Healthcare & Local segments.

Analytics

Built performance reporting frameworks from scratch using GTM & Data Studio.

Conversion

Improved CPL by 25%+ through iterative landing page & funnel audits.

Early Career & Specializations

Digital Marketing Specialist

2019
VcareAll Solution Pvt Ltd

Performance basics & SEO. Supported Google Ads campaign scaling.

SEO Analyst

2019
PaGaLGuY

Link building & on-page growth for high-traffic education forum.

Marketing Manager

2018
Bmyraahi.com

Handled complete 360° growth: SEO, SMM, Email and Sourcing.

Product Marketing Associate

2017
Yamunix

Fundamentals of product growth and user acquisition loops.

Core Expertise

Specialized in building end-to-end growth ecosystems where marketing meets data.

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Performance Marketing

  • Google Search & Display
  • Meta Ads (FB & IG)
  • YouTube Video Campaigns
  • Budget Scaling ($$$)
insights

Analytics & Tracking

  • GA4 & GTM Expert
  • Event & Ecommerce Tracking
  • Multi-Touch Attribution
  • Server-Side Tracking
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Connect (CRM focused)

  • Zoho CRM Implementation
  • Lead Lifecycle Design
  • Workflow Automation
  • Webhook & SDK Logic
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Communication

  • WhatsApp Marketing (API)
  • Email Drip Campaigns
  • SMS Remarketing Alerts
  • Customer Retention Loops
Proven Performance

Case Studies & Impact

hub

Full Funnel System — NEXT IAS

Built the complete end-to-end ecosystem: Ads → Landing → Tracking → Zoho CRM. Integrated performance data directly with sales pipelines for 100% attribution visibility.

100%
Funnel Clarity
Zero
Lead Leakage
finance

CPL Optimization Hero

Managed multi-industry campaigns for 20+ brands. Focused on target optimization and data-driven creatives to drive down costs while improving quality.

Typical Result: -20% to -40%
Reduction in Cost Per Lead
Tools & Eco-system
Google Ads
Meta Ads
analytics GA4
settings_input_component GTM
hub Zoho CRM
WhatsApp Marketing
dashboard Looker Studio
code HTML/CSS
Javascript
mail Email Marketing
database SQL
Google Ads
Meta Ads
analytics GA4
settings_input_component GTM
hub Zoho CRM
WhatsApp Marketing
dashboard Looker Studio
code HTML/CSS
Javascript
mail Email Marketing
database SQL
construction

You don’t need more ads —
you need a system.

If you're struggling with High CPL, Broken Tracking, or Lead Leakage... let’s build a growth engine that scales with certainty.

Let’s Build Something That Scales arrow_forward
verified_user Growth First
analytics Data Driven
hub Systematic